The two-minute ad finished first in USA Today’s Ad Meter, a ranking of Super Bowl ads by consumer rating.

SUPER BOWL COMMERCIALS 2019: Watch the best ads from Super Bowl 53

According to Darren Rovell of The Action Network, the NFL did not pay for the commercial time.

Rovell also reports that the league didn’t pay any of the players to appear in the shoot.

Check out the hilarious behind-the-scenes video of the commerical: